The dental industry is perfect for local print publications. You audience is local, and that means your return on investment with dental print ads can be huge. Many times, these local publications have a very targeted audience, making them great for targeting specific demographics. For example, marketing custom sports mouthguards to athletes, or implant retained dentures to seniors.
Having access to a great graphics artist helps, but using direct marketing examples as a starting point can be invaluable. Dental Growth Strategies has crafted ads for print since 2001 giving us a large library of dental related print ads. These can be easily customized for most practices.
Your DGS package will include strategy, copyrighting, graphic design, and media purchasing. In addition, we will ensure you get the best deal possible from your local publications.
A website alone simply isn’t enough to effectively brand your business with consumers. A website is an online storefront, and like a real storefront, it is only visible to passersby. In order to bring people to you, you must increase mind-share for your business.
What is mind-share? It is the portion of a persons awareness that your brand maintains. Your competitors are advertising constantly, and therefor grabbing the attention of consumers. This means you need to make sure you get your portion. If you don’t maintain your presence in their minds regularly, they will forget about you. You simply can’t count on internet search advertising to accomplish this.
Almost every dental marketing strategy should include some form of print advertisement. Truly branding your business means becoming a household name, and establishing credibility through consistency.
At Dental Growth Strategies, we take your dental marketing campaign seriously. If you want to learn more, be sure to sign up for a FREE strategy planning session.
Dental Growth Strategies