In today’s world if you don’t have a website your business basically doesn’t exist. There are many ways to get a website from the free products that allow you to build a website on your own to template dental websites that give you a selection of designs to choose from and some standard copy to a complete custom site that is designed specifically for your practice.
At Dental Growth Strategies our philosophy is that your practice is unique so your website should be unique as well. From design and functionality to 100% unique copy our sites will represent your practice in a way that is as unique as you are.
With an integrated marketing system like Dental Growth Strategies, your website will work together with all your materials to create a branded visual appearance, consistent strategic message (with all other materials), and capture qualified leads. Many other dental website design companies provide template sites with little or no thought as to how everything will work together as a system — lack of integration is the primary reason many people complain that their website is not as productive as it should be.
We include integration with Google Analytics and Search Console as well as basic onsite optimization to help get your site found by the major search engines. All Sites include an SSL Certificate to give your visitors the added comfort of knowing your site is secure, and to increase your Google ranking.
We also offer additional Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services to ensure your prospective patients see your site first.
SEO (Search Engine Optimization)
Building a website without doing SEO is a bit like building a restaurant in the middle of the desert. There are no roads leading there and no signs telling anyone where you are so the likelihood of your restaurant getting found is remote. The same thing with your website, you can have a website that looks great and you think represents your practice well but if no one ever finds it then it is not doing you much good.
We separate SEO into 2 categories; on page and off page.
On page SEO has to do with how your site is built (the code and structure) and the written content that is on your site. This is extremely important because if search engines arrive at your website but cannot tell what the site is about or if the content is exactly the same as some other dentist website then you may get pushed into the abyss that is no where to be found on dental related searches. A few examples of what is included over and above our basic website: optimized images, complete tag structure optimization, load speed optimization, internal linking, monthly site audits to improve ranking and keep up to date with changes in Google’s algorithm, Google Webmaster Tool
Off page SEO is all the factors that affect your search ranking outside of your website itself. These can include things like quality back-links, social bookmarking, online directory listings, video links, web 2.0 sharing and engagement, press releases, online articles, forum posting, commenting, and niche directories just to name a few.
Good results from SEO takes time so it is a good idea to do some SEM or search engine marketing in the meantime to get on the first page of Google right away.
Let us show you what we know
Unlike what you’ll find with our competitors, there are no smoke and mirrors surrounding what we do. Our experts are happy to provide a strategy and planning session, and help you understand how you can build a marketing campaign from the ground up.
Contact us today for your FREE strategy and planning session!