Search engine optimization (SEO) targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. SEO marketing is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
SEO can include a combination of on-page and off-page optimization. On-page is what you can do on your website to help your ranking and off-page is what can be done outside of your website to help your ranking.
SEO helps business owners big and small establish user-friendly, fast, robust, and trustworthy websites that rank higher in search engines, a higher ranking helps bring more qualified potential customers to their sites and eventually increases conversion rates by finding the best customers and clients for your products and services.
SEO also helps build brand awareness for your business as search engine users are more likely to trust a site that shows up at the top page of search engine results pages (SERPs) than brands that are not.
If you’re a business owner, you should utilize SEO to build a strong web presence and bypass your competition to gain new customers for your business and take it to the next level. If you have a product or service to offer, there is someone out there actively searching for it. It doesn’t matter if that person is the end consumer or an employee of another company; businesses need to make sure that their customers can find them when needed, and SEO makes that possible. With an effective SEO strategy in place, potential customers can search for relevant terms in search engines that draw them towards your business.
While it’s true that SEO can be effective for almost every industry, we have found that certain industries can benefit from SEO more than others, potentially making it the most integral and lucrative part of their marketing campaigns.
Here are eight main industries that receive the highest ROI by utilizing effective SEO:
SEO is used everywhere in your webpages on-page as well as off-page; from proper page titles, subheadings, URLs, link anchor text, images, and ALT tags, Meta descriptions, Hashtags, and social media. It is also used on your Google Business Profile.
What makes us different is our complete approach to helping you achieve your marketing goals. We are a one-stop-shop for your website and marketing needs. By being able to work with you every step of the way we can build you the site you want with the SEO you need. Our proactive process of including proper keywords and links in the initial build will help you come out of the gate in the best possible position.
Looking for team photos? Need blog posts written? What about a logo? We can edit and create videos and documents like pamphlets, mailers, thank you, and business cards. Our experienced staff can help you drive more customers to your business with Google and Facebook ads as well as provide training for staff to improve your conversions.
Backlinking plays a major role in SEO by connecting an external website to yours. These links are important because as a search engine scans your website it calculates the number of links to help determine how accurate your information is. Think of it almost as a popularity contest where each backlink counts as a vote for you. When creating/accepting backlinks you must be wary, not all links that connect to your site can be trusted and can sometimes hurt your profile. Our company has a division dedicated to sifting through these links to make sure your webpage can be a trustworthy, dependable source of information.
Think of a backlink like a vouch of confidence in your site. Backlinks help search engines figure out how trustworthy and relevant your site is on the keyword or topic for which you rank. Backlinks to your website are a signal to search engines that other external websites endorse your content. If multiple sites link to the same webpage or website, search engines interpret that the content is worth linking to, and therefore also worth ranking higher on the Google search results page. It's been quoted that Google uses more than 200 different ranking factors to evaluate where a web page might appear in the search results.
Here is a brief list of reasons why hiring a Marketing agency can benefit you:
A digital marketing agency can take your business to the next level online
If the pandemic has taught us one thing, it’s that companies and services that don’t go digital can struggle or be left behind. If your business has been mostly offline up to this point, building your online presence can be very daunting. You might have to build and launch a website, run ads on social media, send out newsletters and postcards to your subscribers and the list goes on. A marketing agency can take all of this busywork off your plate.
Hiring a digital marketing agency lets you focus on what you do best
You’re an expert in your industry, and we’re an expert in ours. If you think you can simply learn digital marketing on the side, consider this. To become good at something, you need to try new things and apply what you’ve learned. Do you have the drive and patience to learn all the theories, run experiments, and try out all the advanced tools available? When will you make the time outside of running your business? This is why you need to hire a digital marketing agency that already knows how to get you the best results.
Your strengths are the things that you bring to the table that other businesses can’t offer. Go ahead and prioritize improving your operations and giving customers the best possible service while we handle the rest.
Digital marketing agencies have access to resources that you may not have
Whether you’re still in the early stages and trying to grow your business or looking to take the next big step, you may not have the budget to hire a full-time digital marketer, but you may be able to afford a digital marketing agency. Sure it’ll cost you, but a lot of people don’t realize the hidden costs that can be saved by not having to pay for all the resources that agencies have access to, such as:
These resources have subscription fees or big one-time fees. That being said, this doesn’t mean that you can’t run marketing campaigns on your own. But it does mean it will cost you more money and time to do it at the same professional level.
Consider the return on investment (ROI). Often, the ROI of a digital marketing agency can cover the cost of the service by reaching an untapped market that you may not have been able to reach otherwise.
A digital marketing agency will bring you more customers
When you do pay-per-click advertising on platforms like Facebook, Google, or Instagram all by yourself, you only have to pay for the ad space. But with a digital marketing agency, you’re also paying them to make your ads look better and reach more potential customers. You might think this is a cost, but it’s an investment. If you hire a great digital marketing agency, then they’ll make sure your ads break even or even generate a positive return on ad spend.
You can rest easy knowing that everything is handled by professionals
We’ve established that doing everything yourself might get you overworked, and hiring an employee will cost more in the long run than it does to work with an agency. Even if you hire an inexperienced employee, you’ll still have to train them, which will also add up and can be catastrophic and leave you in a worse position.
But when you hire us, you do not have to worry about recruiting the right talent because we already cultivated a top-tier team to take care of your needs. This saves you both time and money that you can reinvest into scaling up your marketing efforts.
The cost to hire a marketing agency depends on what it is you are paying them to do. Costs can range from just a few hundred dollars per month to fees well over $10,000 per month. For small websites with only one type of product or service, you should be able to stay at the lower end of costs while a website selling many products or services will need to pay substantially more.
Keep in mind that a company that promises page 1 on Google is probably going to take your money and leave you somewhere far from page 1. No SEO company using quality SEO methods will ever guarantee a page 1 ranking. You may find companies who do promise page 1 and even get you there, but how long will you stay on page one? A week? A month? Then when Google realizes your site is ranking because of some blackhat methods you will disappear into the abyss of page 10 or beyond. Not an easy place to come back from.
With more than 80% of shoppers researching products online and over one billion people using search engines, such as Google, each month, digital marketing is becoming increasingly important to reach consumers and separate you from your competition.
If you’re wondering how a marketing agency can help with your goals, it’s helpful to understand what a marketing agency does and what you can expect when working with one.
To understand how a marketing agency works, it’s best to first understand the basics of digital marketing. However; DGS/HCUBE is a full-service marketing service specializing in:
To the untrained eye it can be hard to tell whether a website or marketing campaign is giving you a proper return on investment (ROI). Some Companies lack the transparency that we provide our customers. One of the many advantages of working with DGS/HCUBE is that we sit down with you once a month and go through the data we’ve collected for you. We discuss your website traffic, your most visited pages, give you an overall site performance report, as well as dive deep into your Google, Facebook, Instagram, and Youtube, account to show you exactly how well you're doing and we can discuss areas where we can help you improve.
For a bad website, anything you pay is too much. For a beautiful fast loading website with good well-written and unique content that converts visitors into paying patients, you should pay well for it. Someone once said you can have good, fast, and cheap but you only get to pick two.
One of the advantages of hiring a website company that has a lot of experience in your industry is that you can at least get good, relatively fast, and at a reasonable cost.
The cost of a website is again dependent on what you want. If you want a basic 4-page website with no fancy stuff then it is going to be relatively cheap. If you want a 150-page website with special functionality, animations, cool effects, and super fast load speed then you will have to pay a lot more for that.
When starting a marketing campaign here is a quick and easy list to get you going:
Build your Brand take a little time and figure out what makes you unique and get ready to show the world.
Identify your Target Audience Think about your ideal client or customer and focus on driving more of those types of people to your products and services. By focusing on these types of people you can make your Ad campaigns more effective and drive more business to your webpage.
Research your Competition Even a marketing novice can have access to programs and pages that can give you little hidden pieces of information about your competitors such as the keywords they use and are ranking well for ( or not ranking at all) so you can tailor your ads and webpages accordingly, the areas they are showing up in, overall website scores and speed ratings.
Create a Unique Proposition Find something that separates you from the other guys, do you focus on holistic methods? Maybe you want to focus on dental care for children? All dentists can offer a beautiful smile but can you offer it for a beautiful price? take these things into consideration before setting up a campaign.
Consider your Budget When picking a budget there are a few things to think about, Consider your approximate customer acquisition costs and weigh that against how much profit an average patient would give you once acquired. If you need a hand deciding on a budget Check out this free online marketing budget calculator.
Choose Marketing Platforms & Methods With many options available it’s hard to decide where to start.
Should you create flyers or Postcards and focus on the area around your business?
Maybe a Pay Per Click (PPC) campaign through someone like Google or Facebook can put you in front of people who are actively looking for the products or services that you provide.
Some cheaper options include content marketing which helps SEO while showing people your expertise and general SEO optimization in general to boost your organic traffic.
Run your Campaign(s) The world of Marketing is ever-evolving at a rate that can be very difficult to keep up with. There are so many factors that change on an almost daily basis such as competitors' spending, keywords pursuit, etc, and that makes it hard to predict exactly how well your campaigns will perform. Turn your campaign on to start your data collection.
Track, Adjust, Repeat All Marketing campaigns (including Dental) are an ongoing effort that requires your attention. With online campaigns, tracking your key metrics is easy to view and see how well your ads are performing. Certain programs like Google Analytics make it very easy to see how well things are going as well as offer optimization tips for a novice marketer.
A Website audit is a full analysis of everything that affects a website's visibility in search engines. This standard method provides a complete insight into any website, overall traffic, and individual pages. Website audits are entirely for marketing purposes. The goal of the audit is to detect weak points in campaigns that affect web performance. Identifying and correcting these weak points will keep your web pages ranking well above the others.
Source: Website audit - Wikipedia